
Operationalizing AI Certification
The process and tools you need to build exceptional agents
Most Companies Are Building AI All Wrong
They automate broken processes. They layer technology on dysfunction. They buy tools that sit unused because nobody knows how to actually implement them.
The result? Expensive pilots that never scale. Agents that frustrate customers. AI projects that get quietly shelved after six months.
There's a better way.
This course combines strategic methodology with hands-on implementation—ensuring you don't automate the wrong things. You'll master the proven framework that helps companies identify what should be automated, then learn to build AI agents that actually work on the platform to make it happen.
This isn't another AI strategy session. You'll leave with official certification, a working agent you built yourself, and a free 6-month trial of OneReach—the most highly rated enterprise agentic orchestration platform.
Ready to stop talking about AI and start building it right?
AI Certification Course Outline
9:00 AM - 11:00 AM
Part 1: AI First Principles & WISER Method
Introduction (10 minutes)
- Organizations are like gardens - left alone, things grow, but not everything that grows is good
- Weeds take over, roots tangle, what once had potential becomes a mess
- Great gardens happen on purpose - with the right care, intent, and willingness to prune
- Setting the stage: We're gardeners, not factory managers
AI First Principles Foundation (20 minutes)
- The Mindset Shift:
- People define objectives (AI can't tell you what matters)
- Build through discovery (iteration beats specification)
- Think AI First, automate last
- The division of labor: What humans do vs. what AI does best
The WISER Method (90 minutes)
The Five Stages - Deep Breakdown:
W - Why
- Define purpose and challenge every assumption
- Most processes are 80% waste, 20% value
- Exercise: Question one sacred cow in your business
I - Identify
- Map reality vs. documentation
- Catalog waste and expose sacred cows
- Exercise: Identify 3 wasteful steps in your current process
S - Simplify
- Delete ruthlessly - if you don't add back 10%, you didn't cut enough
- Learn through elimination
- Exercise: What could you stop doing tomorrow with zero impact?
E - Evolve
- Let demand pull what's necessary
- Create clear triggers, build to learn
- Exercise: Identify one place you're pushing work instead of letting it be pulled
R - ReDesign
- Blueprint based on discovery, automate intelligently
- System-wide thinking, not just optimization
Q&A and Implementation Planning
- Address common objections and resistance
- From process followers to process builders
11:00 AM - 11:15 AM
Break
11:15 AM - 3:15 PM (includes working lunch)
Part 2: Agentic Platform Training
Platform Introduction (10 minutes)
- Platform overview and capabilities
- Interface walkthrough and navigation
- Account setup and workspace orientation
Basic Agent Building (30 minutes)
- Creating your first conversational agent
- Setting up basic flows and responses
- Configuring intents and entities
- Testing and debugging basics
Working Lunch & Individual Support (120 minutes)
- Continue building while eating
- One-on-one troubleshooting
- Peer collaboration and networking
Advanced Strategies (40 minutes)
- Integration capabilities and APIs
- Multi-agent orchestration
- Analytics and monitoring tools
- Advanced conversation design patterns
Practical Demonstration and Q&A (40 minutes)
- Review the architecture of an ideally built Agent
3:15 APM - 3:55 PM
Part 3: Certification
Certification Assessment (30 minutes)
- AI First Principles comprehension
- WISER Method application scenarios
- Platform functionality
Certification Award (10 minutes)
- Official Certification
- Digital badge and credentials
- Certified practitioner status
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© 2025 WISER Method, AI First Principles, Robb Wilson & Anthony Franco. Licensed for public use with attribution.
Certification rights reserved by wisermethod.org and aifirstprinciples.org.
The terms WISER Method™ and AI First Principles™ are trademarks of Robb Wilson and Anthony Franco and are protected under common law trademark rights.