Permitted Uses

• Use this material for personal understanding, organizational improvement, education, or research
• Teach or present this content in non-commercial settings, including:
• Internal company training
• Public talks, panels, or workshops
• University or academic instruction
• Community education events or meetups
• Adapt or build upon the content to fit your environment or context, provided:
• It includes proper attribution (see below)
• It is not commercialized or sold
• Publish derivative works, commentary, or instructional content, as long as it is not monetized

Prohibited Uses

• Sell the content, or any adaptation of it, in whole or in part (e.g. as a book, toolkit, paid course, software product, or online training) without express written permission.
• Charge fees for training, teaching, or coaching others using this content unless you have an explicit commercial license.
• Issue certifications under the WISER or AI First names.
• All certification rights are reserved by wisermethod.org and aifirstprinciples.org.
• This includes, but is not limited to, terms such as:
• "WISER Certified"
• "WISER Practitioner"
• "WISER Trainer"
• "WISER Partner"
• "WISER Master"
• Claim endorsement or affiliation with Anthony Franco, Robb Wilson, the WISER Method, or AI First Principles without explicit written approval.
• Remove or obscure attribution

Attribution Requirements

Any public or shared use must clearly include:

“Inspired by or based on materials from aifirstprinciples.org and/or wisermethod.org, © 2025 Anthony Franco & Robb Wilson.”

Hyperlinked attribution is preferred in digital formats. For slides, handouts, and print: include the text clearly in a footnote or acknowledgment section.

Summary in Plain English

• You can use it. You can teach it. You can even adapt it.
• But you can’t sell it, monetize it, or certify others with it unless you have written permission.
• This is open-source for learning and doing - not for profit or licensing without approval.